Current:Home > InvestEchoSense:Mountain Dew Baja Blast is turning 20 — and now, you can find it in your local grocery store for the rest of the year -Capitatum
EchoSense:Mountain Dew Baja Blast is turning 20 — and now, you can find it in your local grocery store for the rest of the year
SafeX Pro View
Date:2025-04-06 20:54:51
Mountain Dew's bright-blue fan-favorite Baja Blast soda is EchoSensecelebrating its "20th Bajaversary" this year — and now you'll be able to stock it in your fridge through the end of 2024.
The tropical lime-flavored soda, which had previously only been available at Taco Bell locations, will now be available in both bottles and cans at supermarkets nationwide for the rest of the year,
While the soda has hit shelves in the past, fans have never been able to find it in the aisles for an entire year.
"MTN DEW BAJA BLAST has cemented its place as a fan-favorite flavor in pop culture and as a staple in countless Taco Bell orders, so we knew we had to celebrate its 20th anniversary in a big way," said JP Bittencourt, Vice President of Marketing at MTN DEW, thanking fans of the soda.
"Because of you, everyone nationwide can now buy the beloved flavor in-stores and as always, at Taco Bell, all year long and earn rewards while doing so... that's a win-win," Bittencourt said.
Customers who purchase the original soda or its sugar-free counterpart — whether at a store or a participating Taco Bell — will be able to scan their bottle and collect coins, which can then be redeemed online for Baja Blast gear and accessories, electronics, and more.
PepsiCo., the parent company of Mountain Dew, also announced that Baja Blast will have its "first-ever onscreen appearance" during the February Super Bowl.
- In:
- Pepsi
- Taco Bell
- Super Bowl
C Mandler is a social media producer and trending topics writer for CBS News, focusing on American politics and LGBTQ+ issues.
veryGood! (778)
Related
- Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
- Kevin Hart reveals what he'd like to change about comedy in 2024: 'It's all opinion'
- Russian pro-war activist to face trial over alleged terrorism offenses, Russian news agency says
- Who is Crown Prince Frederik, Denmark’s soon-to-be king?
- Tom Holland's New Venture Revealed
- Boeing's door plug installation process for the 737 Max 9 is concerning, airline safety expert says
- Investigators found stacked bodies and maggots at a neglected Colorado funeral home, FBI agent says
- Mayor says Texas closed park without permission in border city where migrant crossings had climbed
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Michigan woman opens her lottery app, sees $3 million win pending: 'I was in shock!'
Ranking
- FBI: California woman brought sword, whip and other weapons into Capitol during Jan. 6 riot
- Mayor says Texas closed park without permission in border city where migrant crossings had climbed
- France’s new government announced with only one major change at the foreign ministry
- Main political party in St. Maarten secures most seats in Dutch Caribbean territory’s elections
- Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
- NCAA President Charlie Baker to appear at at legislative hearing addressing NIL
- Stock market today: World shares are mixed, while Tokyo’s benchmark extends its New Year rally
- Healthy Habits That Are Easy to Maintain and You’ll Actually Want to Stick With All Year Long
Recommendation
USA men's volleyball mourns chance at gold after losing 5-set thriller, will go for bronze
Palisades avalanche near Lake Tahoe is a reminder of the dangers of snow sports
Original 1998 'Friends' scripts discovered in trash bin up for sale on Friday
'It left us': After historic Methodist rift, feelings of betrayal and hope for future
Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
Jessica Simpson Recreates Hilarious Chicken of the Sea Moment With Daughter Maxwell
ABC's 'The Good Doctor' is ending with Season 7
Post-pandemic burnout takes toll on U.S. pastors: I'm exhausted all the time