Current:Home > InvestTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -Capitatum
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
Indexbit View
Date:2025-04-07 03:26:53
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (811)
Related
- Michigan lawmaker who was arrested in June loses reelection bid in Republican primary
- Air Force grounds entire Osprey fleet after deadly crash in Japan
- Trump gag order in 2020 election case largely upheld by appeals court
- Local New Hampshire newspaper publisher found guilty of political advertisement omissions
- The Best Stocking Stuffers Under $25
- Nicki Minaj's bars, Barbz and beefs; plus, why 2023 was the year of the cowboy
- Mexico-based startup accused of selling health drink made from endangered fish: Nature's best kept secret
- Ryan O’Neal, star of ‘Love Story,’ ‘Paper Moon,’ ‘Peyton Place’ and ‘Barry Lyndon,’ dies at 82
- Meta donates $1 million to Trump’s inauguration fund
- One of America's last Gullah Geechee communities at risk following revamped zoning laws
Ranking
- The Daily Money: Disney+ wants your dollars
- Watch livestream: Ethan Crumbley sentencing for 2021 Oxford school shooting
- Massachusetts attorney general files civil rights lawsuit against white nationalist group
- Drinks are on him: Michigan man wins $160,000 playing lottery game at local bar
- 3 years after the NFL added a 17th game, the push for an 18th gets stronger
- Harvard president apologizes for remarks on antisemitism as pressure mounts on Penn’s president
- André 3000's new instrumental album marks departure from OutKast rap roots: Life changes, life moves on
- Organized retail crime figure retracted by retail lobbyists
Recommendation
Everything Simone Biles did at the Paris Olympics was amplified. She thrived in the spotlight
Federal judge poised to prohibit separating migrant families at US border for 8 years
Bills coach Sean McDermott apologizes for crediting 9/11 hijackers for their coordination while talking to team in 2019
California Gov. Gavin Newsom advances water tunnel project amid opposition from environmental groups
From bitter rivals to Olympic teammates, how Lebron and Steph Curry became friends
Woman tries to set fire to Martin Luther King Jr.'s birth home, Atlanta police say
Could Trevor Lawrence play less than a week after his ankle injury? The latest update
Slovak president says she’ll challenge new government’s plan to close top prosecutors office